Guía Docente 2023-24 INTERCULTURAL COMMUNICATION |
BASIC DETAILS:
Subject: | INTERCULTURAL COMMUNICATION | ||
Id.: | 31883 | ||
Programme: | GRADUADO EN PUBLICIDAD Y RELACIONES PÚBLICAS. PLAN 2014 (BOE 15/10/2014) | ||
Module: | LENGUA Y COMUNICACIÓN | ||
Subject type: | OBLIGATORIA | ||
Year: | 2 | Teaching period: | Segundo Cuatrimestre |
Credits: | 6 | Total hours: | 150 |
Classroom activities: | 68 | Individual study: | 82 |
Main teaching language: | Inglés | Secondary teaching language: | Castellano |
Lecturer: | Email: |
PRESENTATION:
The purpose of this course is to examine the field of intercultural communication in terms of its history, basic concepts, developmental models as well as the practical applications.This course is applicable to persons working in multicultural settings, from businesses to non-profit organizations as well as government or educational institutions. During this semester we will move from theory to practice and from personal to the applied. The first part of the course lays out the theoretical foundations of intercultural communication. These concepts would help us analize personal and work situations dealing with culture, ethics and sometimes critical misunderstandings. We will be able to reflect on different situations. We will apply these ideas through experiential learning activities, allowing the students to integrate theory and practice.
PROFESSIONAL COMPETENCES ACQUIRED IN THE SUBJECT:
General programme competences | G01 | Ability to analyse and synthesise. |
G02 | Problem solving. | |
G05 | Teamwork. | |
G06 | Interpersonal skills. | |
G07 | Ethical commitment. | |
G08 | Ability to work in an international context. | |
G09 | Ability to apply knowledge. | |
G11 | Ability to undertake research. | |
Specific programme competences | E15 | Capacity to understand and interpret the specific environment of advertising and public relations and adapt to the change expected in an extremely dynamic context, determined by new management methods and tools for the profession. |
E16 | Capacity for an objective analysis of the present state and drawing of valid conclusions based on knowledge and analysis of the economic, psychosocial, cultural and demographic situation affecting the professional landscape in advertising and public relations. All of this makes the student able to successfully interact with society, thus anticipating a series of benefits in favour of the person/ company as well as society-at-large. | |
E17 | Capacity to draw sources of inspiration from the modern cultural and intellectual scene for the creative performance of their profession, valuing the cultural roots - particularly artistic - which provide constructive support to advertising standards through mediating tools and methods in the evolution of creative activity. fesión. | |
E27 | Be able to take a creative view of the possibilities offered by the new technologies with regard to the construction of advertising strategy. | |
Learning outcomes | R01 | Reflect on their own inter-cultural experiences and analyse the development of their inter-cultural competence. |
R02 | Plan and shape future personal and professional objectives. | |
R03 | Apply adaptation schemes to inter-cultural situations. | |
R04 | Analyse specific case studies which feature situations of inter-cultural conflict. | |
R05 | Devise an action and improvement plan for specific case studies which feature situations of inter-cultural conflict. |
PRE-REQUISITES:
To have a good command of the English language, not only speaking but a good command of English academic writing. To be registered in this course.
SUBJECT PROGRAMME:
Observations:
Subject contents:
1 - History of Intercultural Communication |
1.1 - Introduction |
1.1.2 - Course Presentation: Expectations & Assessments |
1.2 - Historical context and facts |
1.2.2 - Historical events shaping the beginning of Itercultural Communication Field |
2 - Intercultural Competence: a definition |
2.1 - Introduction |
2.1.2 - Key terms definitions |
2.2 - Analysis of the current situation |
2.2.2 - Agreements & disagreements |
3 - Intercultural Communication: Assessment and Developmental Models |
3.1 - The Developmental Model of Intercultural Sensitivity (DMIS) |
3.1.2 - Analysis of the DMIS and its main characteristics |
3.2 - The Stress Factors of the Intercultural Experience |
3.2.2 - Applying the stress factors in any adaptation process |
3.3 - An analysis of the intercultural experience |
3.3.2 - Implementation of the DMIS & Stress Factors of the Intercultural Experience |
4 - Case Study: The GLOBE Project |
4.1 - General overview of the case study |
4.2 - Practical use of the case study |
5 - Case Study: The SAGE Research Project |
5.1 - General overview of the research project |
5.2 - Analysis and practical uses of the research project |
Subject planning could be modified due unforeseen circumstances (group performance, availability of resources, changes to academic calendar etc.) and should not, therefore, be considered to be definitive.
TEACHING AND LEARNING METHODOLOGIES AND ACTIVITIES:
Teaching and learning methodologies and activities applied:
During this course a variety of teaching methods will be used including lectures, class discussions, case studies, role plays, simulations, and small group work. One of the main requirements of this course is to complete the assigned readings for the week and be prepared to comment on them.
Student work load:
Teaching mode | Teaching methods | Estimated hours |
Classroom activities | ||
Master classes | 10 | |
Other theory activities | 4 | |
Practical exercises | 10 | |
Practical work, exercises, problem-solving etc. | 7 | |
Debates | 10 | |
Coursework presentations | 8 | |
Films, videos, documentaries etc. | 5 | |
Workshops | 5 | |
Participation in seminars, conferences etc. | 3 | |
Assessment activities | 4 | |
Extra-curricular activities (visits, conferences, etc.) | 2 | |
Individual study | ||
Tutorials | 2 | |
Individual study | 14 | |
Individual coursework preparation | 16 | |
Group cousework preparation | 11 | |
Project work | 6 | |
Research work | 10 | |
Compulsory reading | 19 | |
Recommended reading | 4 | |
Total hours: | 150 |
ASSESSMENT SCHEME:
Calculation of final mark:
Midterm Exam: | 30 | % |
Group coursework: Case study analysis presentation: | 30 | % |
Final take home exam: | 40 | % |
TOTAL | 100 | % |
*Las observaciones específicas sobre el sistema de evaluación serán comunicadas por escrito a los alumnos al inicio de la materia.
BIBLIOGRAPHY AND DOCUMENTATION:
Basic bibliography:
DEARDORFF, Darla K. The SAGE Handbook of Intercultural Competence. London: SAGE, 2009. |
PAIGE, R. Michael. Education for the Intercultural Experience. Yarmouth: Intercultural Press, 1993. |
VANDER VERG, Michael; PAIGE, R. Michael and LOU, Hemming. Student Learning Abroad: What our students are learning, what they are not, and what we can do about it. Stylus Publishing, 2012 |
BENNETT, Milton. Basic Concepts of Intercultural Communication.Yarmouth: Intercultural Press, 1998. |
Recommended bibliography:
LANDIS, Dan; BENNETT, Janet M.; BENNETT, Milton J. Handbook of Intercultural Training. Thousand Oaks: Sage, 2004 |
HOFSTEDE, Geert; HOFSTEDE, Gert Jan. Cultures and Organizations Software of the mind: Intercultural Cooperation and its importance for survival. USA: McGraw Hill, 2005 |
SAVICKI, Victor. Developing Intercultural Competence and Transformation: Theory, research, and application in international education. Virginia: Stylus, 2008. |
Recommended websites:
EAIE European Association for International Education | http://www.eaie.org/ |
Intercultural Development Inventory | www.idiinventory.com |
SIETAR Society for Intercultural Education Training and Research | http://www.sietareu.org/ |
NAFSA: Association of International Educators | http://www.nafsa.org/ |
IIE Institute of International Education | http://www.iienetwork.org |
IAICS International Association for Intercultural Communication Studies | http://www.trinity.edu |
idealist | http://www.idealist.org |
Life Two Project Learning Interculturality from Religions | https://www.facebook.com/lifetwoproject/ |
Life Two Project you tube channel | https://www.youtube.com/channel/UCbydrjNYDaRgvwqIVa4VXDw |
CATCH 21st Century Skills for changing the approach to university teaching | https://www.catch21st.org |
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