Guía Docente 2019-20
INTRODUCCIÓN A LA ECONOMÍA

BASIC DETAILS:

Subject: INTRODUCCIÓN A LA ECONOMÍA
Id.: 30152
Programme: GRADUADO EN COMUNICACIÓN AUDIOVISUAL. PLAN 2008 (BOE 15/12/2008)
Module: ENTORNO HISTORICO, ECONOMICO Y SOCIAL DE LA COMUNICACION AUDIOVISUAL
Subject type: MATERIA BASICA
Year: 2 Teaching period: Primer Cuatrimestre
Credits: 6 Total hours: 150
Classroom activities: 64 Individual study: 86
Main teaching language: Inglés Secondary teaching language: Inglés
Lecturer: Email:

PRESENTATION:

The purpose of this subject is to provide communications students with the knowledge and insight into the world of economics and an understanding of how this shapes our lives. The reality is that although the student may believe he/ she knows nothing on the subject, as individuals, we make economic decisions every time when we go shopping, when we decide what to buy with our limited amount of money or time. All of these choices are reflected in economic models and these are stories about how the world works. These stories will be studied in the context of the current affairs looking at concerns we all face nowadays such as economic crisis, monetary policies, government agreements, the banking world etc. This subject will also brings us closer to the world of business and the behaviour of firms, governments and the different social agents that influence the markets.

PROFESSIONAL COMPETENCES ACQUIRED IN THE SUBJECT:

General programme competences G01 Capacidad de análisis y síntesis
G02 Resolución de problemas
G03 Capacidad de organización y planificación
G04 Uso de las tecnologías de la Información
G05 Trabajo en equipo
G06 Habilidades interpersonales
G07 Compromiso ético
G08 Capacidad de trabajar en un contexto internacional
G09 Capacidad de aplicar conocimientos
G10 Capacidad de generar nuevas ideas (creatividad)
G11 Capacidad de investigación
Specific programme competences E01 Capacidad y habilidad para planificar y gestionar los recursos humanos, presupuestarios y medios técnicos, en las diversas fases de la producción de un relato cinematográfico, videográfico y radiofónico.
E21 Habilidad para exponer de forma adecuada los resultados de la investigación de manera oral o por medios audiovisuales o informáticos conforme a los cánones de las disciplinas de la comunicación.
Learning outcomes R1 Interpretar correctamente los fenómenos económicos
R2 Utilizar adecuadamente los indicadores económicos para contextualizar la situación económica actual con rigor
R3 Saber evaluar la viabilidad económica de alternativas de emprendimiento
R4 Saber definir las doctrinas económicas más relevantes
R5 Saber definir los principales objetivos de la política económica

PRE-REQUISITES:

The students don´t need any special pre-requisite to attend the subject.

SUBJECT PROGRAMME:

Observations:


The schedule provided will be the same for both Group A and B. Due to festivities the total hours of inperson classes for group A will be of 64 and 58 for group B. According to this schedule, the group A will have a total amount of 86 hours of independent work, while the total amount of such work for group B will be of 90.

Subject contents:

1 - INTRODUCTION
    1.1 - What the economy is
    1.2 - Principles of economy
    1.3 - Economic models
2 - MACROECONOMICS
    2.1 - Introduction to macroeconomics
    2.2 - Measuring a nation´s income
    2.3 - Production and growth
    2.4 - Saving, investment and financial system
    2.5 - Unemployment
3 - MICROECONOMICS
    3.1 - Supply and demand
    3.2 - Elasticity and taxation
    3.3 - The economy of public sector
    3.4 - Competition and the Perfect Competition
4 - INTERNATIONAL ECONOMY
    4.1 - International Trade, Capital Flows and Exchange Rates
5 - CRISIS AND CONSEQUENCES
6 - SIX DEBATES OVER MACROECONOMIC POLICY

Subject planning could be modified due unforeseen circumstances (group performance, availability of resources, changes to academic calendar etc.) and should not, therefore, be considered to be definitive.


TEACHING AND LEARNING METHODOLOGIES AND ACTIVITIES:

Teaching and learning methodologies and activities applied:

The course will develop through masterclass, presentations and practical exercises. The students are encouraged to participate during the sessions. Concretly, the course will be structured as:

CLASSROOM ACTIVITIES
INDIVIDUAL STUDY ACTIVITIES
 
Students are recommended to research, investigate and read material related to the subject, being able to review pending issues through tutorial or in lectures.
 
INDIVIDUAL EXERCISES:
 
Students must solve a wide range of questions related to theory studied to be sent according to a clarified schedule. The exercises will consist, mainly, in assumptions created by the lecturer which pretend to put into practice the theoretical approach acquired in lessons to cases of interest. Without being a closed matter, they could be numerical exercises, extracts from bibliography, news to discuss, and so on.
 
GROUP COURSEWORK
 
Students must colaborate in groups to create an audivisual material to be shown after Christmas holidays. The must put into practice all kind of knowledge they have acquired from other fields, and apply them to solve a case proposed by the lecturer. For instance, and without being strictly so, the students can develop a documentary about the recent economic crisis, an interview with different roles applying market knowledge to analyze competitive deviations, create a news bulletin, and so on. The material must be recorded to be assessed in class the dates established.
 
TUTORIALS
 
Students are encouraged to avail of tutorial sessions as during these sessions,students can ask for questions, clarify concepts, ask for additional bibliography.

Student work load:

Teaching mode Teaching methods Estimated hours
Classroom activities
Master classes 38
Practical exercises 10
Practical work, exercises, problem-solving etc. 10
Coursework presentations 4
Assessment activities 2
Individual study
Tutorials 4
Individual study 54
Individual coursework preparation 10
Group cousework preparation 10
Research work 4
Compulsory reading 4
Total hours: 150

ASSESSMENT SCHEME:

Calculation of final mark:

Individual coursework: 20 %
Group coursework: 30 %
Final exam: 50 %
TOTAL 100 %

*Las observaciones específicas sobre el sistema de evaluación serán comunicadas por escrito a los alumnos al inicio de la materia.

BIBLIOGRAPHY AND DOCUMENTATION:

Basic bibliography:

MANKIW, Gregory N. Principles of Economics. Cengage Learning. 2014
KRUGMAN,Paul., WELLS,Robin., GRADDY,Kathryn. Essentials of Economics. Worths Publishers. 2007

Recommended bibliography:

PÉREZ ZABALETA, Amelia et al. Introducción a la Economía. Pearson Educación S.A., 3ª Ed. Madrid. 2014.
MOCHON MORCILLO, Francisco. Principios de Economía. Mac Graw Hill.
KRUGMAN, Paul. et al. Fundamentos de Economía. Editorial Reverté,S.A. Barcelona. 2013
SLOMAN,John and GARRATT,Dean. Essentials of Economics.Pearson 2013

Recommended websites:

Instituto Nacional de Estadística www.ine.es
Datos macro www.datosmacro.com
Banco de España http://www.bde.es/bde/es/
Morningstar http://www.morningstar.es
Expansion www.expansion.com
El economista www.eleconomista.es
UK Goverment https://www.gov.uk/government/topics/uk-economy
UK Office of National Stadistics http://www.ons.gov.uk/ons/site-information/using-the-website/time-series/index.html
Bloomberg https://www.bloomberg.com/
Financial times https://www.ft.com/


* Guía Docente sujeta a modificaciones