Guía Docente 2020-21


Id.: 30594
Subject type: OPTATIVA
Year: 3 Teaching period: Segundo Cuatrimestre
Credits: 6 Total hours: 150
Classroom activities: 66 Individual study: 84
Main teaching language: Inglés Secondary teaching language: Castellano


The main purpose of the subject is to provide the students with the basic notions about the internationalization strategy of a company, including logistics aspects that may lead a company to success.

The subject will offer the student the necessary tools to face international strategies to access to external markets. Therefore, the subject gives a global and integrating perspective of the international business and the supply chain. The subject is linked to the areas of Marketing and Market Research, Financial Economics and Accounting, Human Resources, Production and Business Organization, giving a global perspective of the company and its operation.

Besides, the subject will help the student to better understand the problems concerning in the decision making in international business in a company. The content is focused in the internationalization strategies, the market analysis, the segmentation, the legal framework, the ways of entry into foreign markets, transport issues, payment practices, documentation, etc.

The course is divided in two parts:

1.      International Business: this part will offer the students contents in order to understand the strategic decision of accessing to international markets of a company, the global market analysis (economic, social, culture, etc.) and choices methods, the legal frame, the most common ways of entry, etc

2.      Logistics: this part will show the students the importance of the logistics and the supply chain strategies. Moreover, the student will understand transport and delivery of products, and the documentation related.


General programme competences G01 Ability to analyse and summarise information from several sources.
G02 Creative and efficient resolution of problems that arise in day-to-day, in order to ensure the highest levels of quality of professional work.
G03 Ability to organise and plan the work in the context of continuous improvement
G04 Use of information and communication technologies
G05 Ability to work effectively in interdisciplinary teams, integrating and participating in scientific and professional teamwork, contributing ideas and respecting and valuing the diversity of views of other team members.
G06 Ability to incorporate ethical principles into the professional culture, giving priority to ethical commitment to customers and society.
G07 Ability to work in an international context and innovate and adopt new approaches used in other national contexts.
G09 Oral and written communication in English in academic and professional contexts.
G10 Ability to apply the acquired knowledge, adapting it to the needs and special features of each situation and person.
G11 Ability to come up with new ideas (creativity).
G12 Ability to incorporate scientific research and evidence-based practice as a professional culture, updating knowledge and skills continuously.
G13 Ability to develop learning strategies throughout life to be able to acquire new knowledge, by developing their own academic and professional path.
G14 Oral and written communication in native language and in English, according to the needs of their field of study and the demands of their academic and professional environment.
G15 Ability to establish and meet the most appropriate quality criteria and apply methodologies and work strategies geared towards continuous improvement.
G16 Ability to assimilate concepts of a social and humanistic nature into a comprehensive university education to enable the development of ethical values such as solidarity, multiculturalism, equality, commitment, respect, diversity, integrity, etc.
G17 Ability to create, from a critical and constructive point of view, proposals for social transformation based on democracy and fundamental rights of individuals.
Specific programme competences E01 Understand the specific aspects of the operation, management and control of the different functional areas of the company.
E02 Know and understand the local, national and international socio-economic context in which the companies operate and be able to interpret its impact on them.
E03 Ability to apply the acquired knowledge of the functional areas of the company and the socio-economic environment.
E04 Ability to identify related variables and understand their impact on business organisations.
E06 Understand the processes related to professional activity in the field of auditing (internal and external) of the organisations.
E09 Appreciate how the domestic and international financial markets operate.
E10 Understand financial operations taking place in business environments, designing and analysing investment and financing strategies.
E12 Ability to propose, design and implement an appropriate human resources management plan into the reality of the company.
E13 Know the decision making processes in terms of policy and business strategy.
E14 Understand the principles of business ethics and be able to design scenarios in which these principles can be put into business practice.
E15 Propose, plan and lead business innovation projects that ensure the competitiveness of the company.
Learning outcomes R1 Understand international business and logistics
R2 Develop analytical skills
R3 Improve decision making skills.
R4 Clear thinking.
R5 Awareness and familiarisation with problems.


-       Knowledge of English language.

-       Basic knowledge of the international economic environment.


Subject contents:

    1.1 - Companies and International Trade
    1.2 - Decision making and strategies
    1.3 - International markets: external analysis
    1.4 - Market choice methods
    1.5 - Market segmentation
    1.6 - Market entry systems
    2.1 - Introduction and overview
    2.2 - Competitiveness through Logistics
    2.3 - Supply Chain strategies
    2.4 - Management of Logistics and Transport
    2.5 - Import/Export operations: documentation, financing, customs

Subject planning could be modified due unforeseen circumstances (group performance, availability of resources, changes to academic calendar etc.) and should not, therefore, be considered to be definitive.


Teaching and learning methodologies and activities applied:

Teaching and learning methodologies and activities applied:

The subject is based on concepts and aspects studied in other subjects of previous courses of Business Administration Degree.

The subject has two parts, one theoretical and one practical:

a. The Theoretical part will consist in the development in class of the program of the subject through explanations carried out by the teacher and the students, being helped by the basic and recommended bibliography. Graphic and text presentations and any other media lecturers consider appropriate will be used, being requested active participation of students. To this extent, prior reading of the topics or recommended texts to be discussed in class will be informed. Each of the topics may be prepared by the students previously a thome, and in the class the information will be completed. Moreover, the lecturer will consolidate the knowledge with exercises orexplanations.

b. The practical part of the subject will be dedicated to various activities, such as the completion of exercises, resolution of complementary readings, articles,etc.

Case exposition and discussion about each area will be the methodology used by the teacher, in order to present the lessons.

Student work load:

Teaching mode Teaching methods Estimated hours
Classroom activities
Master classes 30
Practical exercises 6
Debates 4
Coursework presentations 12
Participation in seminars, conferences etc. 6
Other practical activities 6
Assessment activities 2
Individual study
Individual study 24
Individual coursework preparation 16
Group cousework preparation 14
Research work 16
Compulsory reading 6
Recommended reading 8
Total hours: 150


Calculation of final mark:

Individual coursework 1: 15 %
Individual coursework 2: 15 %
Group coursework: 20 %
Final exam: 50 %
TOTAL 100 %

*Las observaciones específicas sobre el sistema de evaluación serán comunicadas por escrito a los alumnos al inicio de la materia.


Basic bibliography:

HILL, Charles. Intenational Business, competing in the global marketplace, 9th ed.McGraw-Hill 2012
DAVID, Pierre, STEWARD, Richard. International Logistics 3rd ed. Clerance Learning 2010

Recommended bibliography:

CINGILLIOGLU, Ilker. International Logistics: CreateSpace Independent Publishing Platform, 2015
MURPHY,Paul and WOOD,Donald.Contemporary Logistics (10th Edition)Prentice Hall,2010
SITKIN, Alan and BOWEN, Nick. International Business. OUP Oxford 2010
RUGMAN, Alan. The Oxford Handbook of International Business. Oxford university Press (2nd Ed.) 2009

Recommended websites:

International Logistics Journal
Journal of International Business Studies
International Business Review