![]() | Guía Docente 2024-25 INTERNACIONALIZACIÓN IV. E-COMMERCE |
BASIC DETAILS:
Subject: | INTERNACIONALIZACIÓN IV. E-COMMERCE | ||
Id.: | 30599 | ||
Programme: | GRADUADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS (BOE 26/11/2010) | ||
Module: | INTERNACIONALIZACIÓN | ||
Subject type: | OPTATIVA | ||
Year: | 4 | Teaching period: | Primer Cuatrimestre |
Credits: | 6 | Total hours: | 150 |
Classroom activities: | 64 | Individual study: | 86 |
Main teaching language: | Inglés | Secondary teaching language: | Castellano |
Lecturer: | Email: |
PRESENTATION:
The subject is aimed at providing a practical understanding of the basic concepts of The Internet, Online Services, Electronic Commerce and a basic knowledge of the main technological elements that allow the development of online business. The course will introduce the student to the basic steps involved in the identification, design and promotion of e-commerce.
Students will learn about different types of e-commerce and its development, implentation and evolution, the essential requirements to start an e-commerce service, the different possible solutions and the factors that will determine how customers will percive the service.
PROFESSIONAL COMPETENCES ACQUIRED IN THE SUBJECT:
General programme competences | G07 | Ability to work in an international context and innovate and adopt new approaches used in other national contexts. |
G08 | Oral and written communication in Spanish. | |
G10 | Ability to apply the acquired knowledge, adapting it to the needs and special features of each situation and person. | |
G11 | Ability to come up with new ideas (creativity). | |
G16 | Ability to assimilate concepts of a social and humanistic nature into a comprehensive university education to enable the development of ethical values such as solidarity, multiculturalism, equality, commitment, respect, diversity, integrity, etc. | |
Specific programme competences | E02 | Know and understand the local, national and international socio-economic context in which the companies operate and be able to interpret its impact on them. |
E04 | Ability to identify related variables and understand their impact on business organisations. | |
E11 | Learn the techniques and methods of quantitative nature applicable to the diagnosis, analysis and business exploration (mathematics, statistics and econometrics) being able to use the most appropriate tool in each situation. | |
E13 | Know the decision making processes in terms of policy and business strategy. | |
E14 | Understand the principles of business ethics and be able to design scenarios in which these principles can be put into business practice. | |
E15 | Propose, plan and lead business innovation projects that ensure the competitiveness of the company. | |
Learning outcomes | R01 | Adequately manage the e-commerce company and its presence in social networks |
R02 | Develop a strategy for creating a web and SEO | |
R03 | Analyse best marketing strategies relating to electronic commerce and the contact companies have with their consumers | |
R04 | Understand the importance of information and communications technology in business management | |
R05 | Use the Internet as a new channel of getting information and as new distribution and marketing channel. |
PRE-REQUISITES:
Basic knowledge on strategic management and marketing.
SUBJECT PROGRAMME:
Subject contents:
1 - Introduction |
1.1 - Introduction to eCommerce |
1.2 - eCommerce business models and concepts |
2 - Technology Infrastructure |
2.1 - Internet, Web and Mobile Platform |
2.2 - Building an E-Commerce Pressence: Canvas + Building eCommerce and App |
2.3 - eCommerce Security and Payment Systems |
3 - Business Concepts and Social Issues |
3.1 - eCommerce Marketing Concepts |
3.2 - eCommerce Marketing Communications |
3.3 - Social, Mobile and Local Marketing |
3.4 - Ethical, Social and Political Issues in eCommerce |
4 - eCommerce in Action |
4.1 - Online Retailing and Services |
4.2 - Online Content and Media |
4.3 - Social Networks, Auctions and Portals |
4.4 - B2B eCommerce |
5 - Technology Sessions |
5.1 - Technology Session 1: The WWW. Web Design and Development |
5.2 - Technology Session 2: Networking and Security |
5.3 - Technology Session 3: Tracking User Behaviour |
5.4 - Technology Session 4 (2h): Other Useful Technologies & Tools |
Subject planning could be modified due unforeseen circumstances (group performance, availability of resources, changes to academic calendar etc.) and should not, therefore, be considered to be definitive.
TEACHING AND LEARNING METHODOLOGIES AND ACTIVITIES:
Teaching and learning methodologies and activities applied:
Student work load:
Teaching mode | Teaching methods | Estimated hours |
Classroom activities | ||
Master classes | 29 | |
Other theory activities | 6 | |
Practical exercises | 8 | |
Debates | 4 | |
Coursework presentations | 8 | |
Films, videos, documentaries etc. | 3 | |
Tutorials | 6 | |
Individual study | ||
Individual study | 25 | |
Individual coursework preparation | 10 | |
Group cousework preparation | 16 | |
Project work | 12 | |
Research work | 10 | |
Compulsory reading | 10 | |
Recommended reading | 3 | |
Total hours: | 150 |
ASSESSMENT SCHEME:
Calculation of final mark:
Group coursework: | 35 | % |
Final exam: | 35 | % |
Group coursework (Current Readings): | 10 | % |
Group coursework (Case Studies): | 10 | % |
Group coursework (Class Participation): | 10 | % |
TOTAL | 100 | % |
*Las observaciones específicas sobre el sistema de evaluación serán comunicadas por escrito a los alumnos al inicio de la materia.
BIBLIOGRAPHY AND DOCUMENTATION:
Basic bibliography:
LAUDON, Kenneth; TRAVER, Carol. E-commerce 2016. Business. Technology. Society. 12/ E. Boston. Pearson. |
Recommended bibliography:
CHAFFEY, Dave, Digital Business and E-Commerce Management. 6/ E. Harlow. Pearson Education, 2015 |
GRALLA, Preston. How the Internet works (8th edition). Que Publishing, 2006. |
OSTERWALDER, Alexander and PIGNEUR, Yves, Business Model Generation. John Wiley & Sons, 2010 |
Recommended websites:
Adwords | adwords.google.com |
Design, Creativity and Innovation on the Internet | www.awwwards.com/ |
Harvard Business Review | http://hbr.org/ |
Information management | www.information-management.com/ |
Journal of Management Information Systems | www.jmis-web.org/ |
Libro blanco del comercio electronico | libroblanco.adigital.org/ |
Research on CRM | www.cio.com |
The Huffington Post | www.huffingtonpost.com/ |
Word of Mouth Marketing Association | womma.org/main |
* Guía Docente sujeta a modificaciones