|Guía Docente 2020-21|
|Programme:||GRADUADO EN PUBLICIDAD Y RELACIONES PÚBLICAS. PLAN 2014 (BOE 15/10/2014)|
|Module:||LENGUA Y COMUNICACIÓN|
|Year:||1||Teaching period:||Segundo Cuatrimestre|
|Classroom activities:||62||Individual study:||88|
|Main teaching language:||Inglés||Secondary teaching language:||Castellano|
This English course is structured around topics or themes that are directly related to the Media, and comes within the field of English for Specific Purposes, in other words the syllabus is designed thematically, working on skills, grammar and vocabulary relevant to each theme. There are four blocks or units: 1) TV, Social media and Film, 2) Advertising,Marketing and Business, 3) Journalism and 4) Photography. They have been chosen also to prepare you for subjects which will be taught in English throughout your degree programme.These blocks are structured so that you will gradually learn the language and contents necessary to complete the individual and group assignments, which will, in turn, help you prepare for the tests and the final exam. Attendance and participation in class are essential to ensure progress and successful completion of the course. A good balance of reading, writing, speaking and listening practice has been incorporated into the syllabus design.
PROFESSIONAL COMPETENCES ACQUIRED IN THE SUBJECT:
|General programme competences||G02||Problem solving.|
|G08||Ability to work in an international context.|
|G11||Ability to undertake research.|
|Specific programme competences||E02||Capacity and ability to run the communications section in an organisation or company. Their work is based on establishing contacts with the various audiences, both internal and external, as well as the planning, control and management of the annual communications plan.on los diferentes públicos, tanto internos como externos, así como de la planificación, control y gestión del plan de comunicación anual.|
|E16||Capacity for an objective analysis of the present state and drawing of valid conclusions based on knowledge and analysis of the economic, psychosocial, cultural and demographic situation affecting the professional landscape in advertising and public relations. All of this makes the student able to successfully interact with society, thus anticipating a series of benefits in favour of the person/ company as well as society-at-large.|
|E20||Capacity to adapt to organisational objectives: possibility to form part of management teams (the term being understood in the broadest sense of entrepreneurship and including institutional and non-profit activities) and adapt to their culture, making them compatible and also synergistic. Training a student in specific subjects for responsible management within the field of public relations optimises their imminent attachment to said professional teams, unleashing (being socially and humanly responsible) a series of management and leadership skills in the context of an organisation.|
|E21||Sufficient skill to undertake research projects related to corporate communications, marketing and advertising, as well as to apply the results of this research afterwards to the professional activity or any other such objectives.|
|Learning outcomes||R01||Study and analyse the main problems in English grammar and be able to measure formal/ functional correctness at CEFR B2.|
|R02||Understand topical texts in English as a result of the future communicator acquiring the abilities and skills required to be a solid reader and listener at CEFR B2.|
|R03||Focus the English learning from an inter-linguistics angle, contrasting it with the native language.|
|R04||Interact with others in English and take part in debates and conversations of all sorts at CEFR B2 level.|
|R05||Clearly and fluently present descriptions and arguments in English, adapting the style to the CEFR B2 level communications context.|
This English course is a B2 ( Upper intermediate) level course. Even if you now have a B2 level, the course will give you many opportunities to extend your vocabulary, your knowledge of the Media and improve all of your language skills in areas that you have not studied previously. It is highly recommended that you have a high B1 level at the beginning of the course in order to be able to take full advantage of the course and work towards the B2 level required at the end of the degree programme. If you find it difficult to follow classes or do the English assignments, you should ask your teacher for help in tutorial sessions and/ or sign up for one of the General English courses offered by the ILM (Instituto de Lenguas Modernas). Your English teacher can advise and inform you about levels and timetables.
The hours of class time below are based on Group J, which has classes on Wednesdays and Thursdays. Any changes in classes, due to holidays or other University activities, for either group are indicated in the weekly programme detailed below.
|1 - TV, Social media and FILM|
|1.1 - Types of TV programmes|
|1.2 - Social media and influencers|
|1.3 - Film shots and angles|
|1.4 - Storytelling|
|1.5 - Film reviews and pitch session|
|2 - ADVERTISING, MARKETING AND BUSINESS|
|2.1 - Advertising Techniques|
|2.2 - Marketing|
|2.3 - Business language|
|3 - JOURNALISM|
|3.1 - The Language of the News|
|3.2 - Examining and designing newspapers and news websites|
|4 - PHOTOGRAPHY|
Subject planning could be modified due unforeseen circumstances (group performance, availability of resources, changes to academic calendar etc.) and should not, therefore, be considered to be definitive.
TEACHING AND LEARNING METHODOLOGIES AND ACTIVITIES:
Teaching and learning methodologies and activities applied:
Learning/ Teaching Methodology employed: A communicative approach will be used in class. Students work in groups or in pairs, practicing oral English with the teacher and among themselves. The use of this approach guarantees that the student uses grammar, vocabulary and language structures according to a B2 level. Students are expected to participate in class in English and practice it with communicative learning activities. Classes will be developed using some texts and different pedagogical resources. This methodology encourages students to learn in a more independent and responsible way. Students are expected to study grammar and do the self-study exercises required each week. During classes students are expected to talk in English and put into practice their knowledge. Self-learning strategies will be taught in class to help students to develop a more independent way of learning.
Participation: Because English class is the only place where you can practice listening and speaking, class attendance is crucial. Class activities are carried out entirely in English. You are expected to participate actively in class. Since one of the course objectives is to help students to interact in everyday situations in English, actual communication in the classroom will be emphasized. It is extremely important that you come well prepared to class. For the most part, grammar should be studied at home; a small percentage of class time is intended for grammar instruction and practice. Group exercises will be done in class to incorporate the new grammatical concepts learned. If you have doubts or questions, these exercises may be discussed, or on a limited basis, reviewed in class. In addition, always remember to consult the teacher during office hours (or by appointment) when you are having trouble. The teacher will be happy to help you and she assign you specific exercises.
Homework/ tasks: You are expected to prepare daily for class, reading and studying the corresponding assignments which are on the PDU and following the weekly activities on this syllabus. You will be responsible for checking the syllabus on the PDU to know by when activities need to be completed. The teacher will check that you have completed the exercises and she will correct and give feedack on written assignments and unit tests.
Academic expectations: San Jorge University and the Institute of Modern Languages maintain a high standard of academic integrity among its faculty members and students. In becoming part of the San Jorge University academic community, you are responsible for honesty and independent work. Any student who takes part in any act of academic fraud will be seriously taken into account and his/ her grade will be considerably reduced. Dishonesty and/ or plagiarism includes, for example: using another person’s ideas without referencing appropriately; inventing a bibliographical reference or pretending to have consulted one; inventing research results without having done the research, etc. This inappropriate behaviour will be considered especially in relation to texts copied from Internet. ALL work must be your own work, without the help of others. Writing that may primarily be someone else’s work will not be accepted. To clarify what kind of help is admitted, refer to the following list.
YOU MAY NOT:
Academic dishonesty will not be tolerated and will automatically result in failure (no second chances given!). It only takes one act of academic dishonesty to fail the entire course.
Everyone will be encouraged to participate in class and it is essential that full courtesy is awarded to your classmates. Intentional class disturbances (for example: using instant messenger programmes, keeping your mobile phone on in class, accepting a phone call during class, text messaging or listening to personal audio) will result in a penalty of absence from the class for those involved in the distracting behaviour. As a courtesy to your teacher and to your classmates, please make sure at the beginning of each class period that your mobile phones are turned off.
All assignments must be typed. Double space your assignments and use Times New Roman size 12 and uploaded on time. Late or handwritten work will not be accepted. All files must include the student’s full name followed by a hyphen and the title of the task. For example:
James Smith-Audiovisual Translation Task 1
Student work load:
|Teaching mode||Teaching methods||Estimated hours|
|Practical work, exercises, problem-solving etc.||43|
|Films, videos, documentaries etc.||4|
|Individual coursework preparation||12|
|Group cousework preparation||4|
Calculation of final mark:
*Las observaciones específicas sobre el sistema de evaluación serán comunicadas por escrito a los alumnos al inicio de la materia.
BIBLIOGRAPHY AND DOCUMENTATION:
|All materials needed will be available on the PDU.|
|HANCOCK, Mark. English Pronunciation in Use Intermediate with Answers. Cambridge: Cambridge University Press, 2007|
|MURPHY, Raymond. English Grammar in Use: A Self-study Reference and Practice Book for Intermediate Students of English ; with Answers. Cambridge: Cambridge University Press, 2010|
|Redman, Stuart: English Vocabulary in Use, Intermediate, Cambridge,Cambridge University Press,2003.|
|Duolingo - a free website to improve your general English through levels with an app for a smartphone||www.duolingo.com|
|Cambridge online dictionary -use for definitions and pronunciation||http://dictionary.cambridge.org|
|Dictionary for spanish - English translation||http://www.wordreference.com|
|Aljazeera news website english version||http://english.aljazeera.net|
|El Pais - English version||http://www.elpais.com/misc/herald/herald.pdf|
|Excellent website - The Guardian newspaper (UK)||www.guardian.co.uk|
|Exercises based on news article||www.onestopenglish.co.uk|
|Grammar exercises to test yourself||http://www.nonstopenglish.com|
|The Independent newspaper||www.independent.co.uk|
|Language exchange - to write to native speakers and exchange language skills||www.lang-8.com|
|Learning english website -lots of activities - BBC||http://www.bbc.co.uk/worldservice/learningenglish/index.shtml|
|Listening exercises website||http://www.esl-lab.com|
|Live UK radio - music and news stations||http://www.bbc.co.uk/radio/|
|The Telegraph newspaper (UK)||www.telegraph.co.uk|
|British Council resources for teenagers, with videos and more||https://learnenglishteens.britishcouncil.org/|
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