Guía Docente 2020-21


Id.: 32152
Subject type: OPTATIVA
Year: 3 Teaching period: Segundo Cuatrimestre
Credits: 6 Total hours: 150
Classroom activities: 68 Individual study: 82
Main teaching language: Inglés Secondary teaching language: Castellano
Lecturer: Email:


This subject aims to help students develop the essential skills needed to formulate and implement successful strategic moves in the new Competitive and global markets. We will explore the latest research on International Management and the impact of management decisions. Future managers will be able to appreciate the wide array of differences that exist in cultures and social institutions. We will also consider how cultural differences affect strategies and operations.


General programme competences G01 Ability to communicate orally and in writing in mother tongue, to different audiences and through different media.
G04 Ability to organise and plan projects and tasks using the available resources.
G05 Ability to deal with and solve problems effectively.
G06 Ability to analyse and synthesise.
G08 Ability to carry out activities with an ethical commitment.
G09 Ability to work with critical thinking.
G10 Ability to recognise and respect diversity and multiculturalism.
G11 Ability to recognise and respect diversity and multiculturalism.
G12 Ability to learn and to manage self-learning throughout their careers.
G13 Ability to interact in interpersonal relationships with the necessary social skills according to the applicable rules of protocol.
G14 Ability to work in multidisciplinary teams.
G15 Ability to work autonomously.
G16 Ability to adapt to new and demanding situations and apply new knowledge and new trends to work.
G17 Ability to manage, organise and handle information in different formats.
G18 Ability to study alternatives and take justifiable decisions.
G19 Ability to search for information and carry out research.
G20 Ability to develop their career in multicultural and multilingual environments.
Specific programme competences E08 Ability to conduct research and seek information and specialised documentation according to the resources, information sources, documentary databases and terminology in the main languages and working areas of translation and intercultural communication.
E09 Ability and capacity to retrieve, organise, analyse and process information and communication in order to be disseminated, served or treated for private or collective use through various resources and media or in the creation of productions of any kind.
E10 Knowledge of economic, cultural, demographic and professional aspects that enable them to interact with society.
E15 Ability to accurately interpret and analyse the state of the world and its recent historical developments and understand the political, economic and cultural parameters in their relationship with the world of translation and intercultural communication.
E17 Ability to adapt to a professional team in the main areas of translation and intercultural communication, making their own interests and those of a group project compatible and even synergetic, assuming the principles of social responsibility and respect for diversity and multiculturalism.
E21 Ability to function within a business environment in the international context.
E22 Ability to understand and manage the business and legal rules applicable to foreign trade.
Learning outcomes R01 Analyse and understand the environmental factors that can affect organisational aspects of the company.
R02 Assess and make decisions regarding the entry into the international arena and the internationalisation of the company.
R03 Analyse and propose strategic actions that positively affect the operation of an international company.
R04 Implement an optimal human resources policy in an international context.


There are no pre-requierements needed.



Observations: 1.- The Multinational Organization in the Global World. This chapter aims to show the students that the world and its organizations are one connected economy in which companies conduct business and compete anywhere and with anyone, regardless of national boundaries. 2.- Structures, Strategy and Designs. This chapter reviews common company structures and commercial strategies and explains the need for rapid change in the way of working of these organizations. These organizations are subjected to changes in the environment, technological change, hypercompetitive markets and emphasis on price and quality with more demanding customers. 3.- Human Resources Management in Multinational Organizations. This chapter covers the importance of selecting and building a team of internationally experienced managers that operate in an environment that is supported as well by the right Human Resources practises.

Subject contents:

1 - The multinational in a global world
    1.1 - Introduction. Multinational management in a changing world
    1.2 - Culture and multinational management
    1.3 - The international challenge
    1.4 - Culture and management
    1.5 - Diagnostic models
    1.6 - Etich and social responsibility
2 - Strategy, Structures and Designs for Multinational
    2.1 - Strategic management
    2.2 - Entry modes strategies
    2.3 - Small businesses and international entrepreneurship
    2.4 - Organization Design part 1
    2.5 - Organizational Design part 2
3 - Human Resources Management In Multinational Companies
    3.1 - International Human Resources Management
    3.2 - HRM in the local context

Subject planning could be modified due unforeseen circumstances (group performance, availability of resources, changes to academic calendar etc.) and should not, therefore, be considered to be definitive.


Teaching and learning methodologies and activities applied:

The approach taken in this subject is to involve you as entrepreneurial learners through an interesting combination of face-to-face lectures, essential reading texts, a wide range of recommended texts available to extend your learning and relevant group and individual tasks. You will be responsible for a significant amount of self-study having to identify your sources of information, comparing and providing founded opinions on issues debated. For this you will need to ensure that you fully understand all the concepts! The contents and organisation of the lectures may be modified subject to external factors such as the groups progress, changes made to the school calendar etc.

Student work load:

Teaching mode Teaching methods Estimated hours
Classroom activities
Master classes 1
Other theory activities 13
Practical exercises 10
Practical work, exercises, problem-solving etc. 15
Debates 7
Coursework presentations 6
Films, videos, documentaries etc. 4
Workshops 3
Laboratory practice 3
Participation in seminars, conferences etc. 3
Other practical activities 3
Individual study
Tutorials 5
Individual study 20
Individual coursework preparation 10
Group cousework preparation 10
Project work 5
Research work 5
Compulsory reading 10
Recommended reading 5
Extra-curricular activities (visits, conferences, etc.) 5
Other individual study activities 7
Total hours: 150


Calculation of final mark:

Written tests: 20 %
Individual coursework: 20 %
Group coursework: 15 %
Final exam: 45 %
TOTAL 100 %

*Las observaciones específicas sobre el sistema de evaluación serán comunicadas por escrito a los alumnos al inicio de la materia.


Basic bibliography:

Huczynski,A. Buchanan, D. Organizational Behaviour, 4th edition Prentice Hall, 2001
Bass,M.Bernnard The Bass Handbook of Management. 4th edition, Free Press, 2008
Cullen,John B. Multinational Management. A strategic Approach. International Edition, 6th Edition, South-Western 2014

Recommended bibliography:

Watson, T. , Organising and Managing Work, Pearson Education, 2002
Storey, J. Human Resource Management – A Critical Text, 3rd Edition, London: ThompsonLearning, 2007
Gomez-Mejia, L. Balkin,D. Cardy,R.Gestión de Recursos Humanos, Pearson, 2008
Tyson, S. Human Resource Strategy, London: Pitman, 1995
Holbeche, L. Aligning Human Resources and Business Strategy, Oxford: ElsevierButterworth-Heinemann, 2002
Handy, C. Inside Organizations – 21 Ideas for Managers, London: BBC Books,1990
Goleman, D. Working with Emotional Intelligence, London: Bloomsbury, 1998
Belbin, R. M., Management Teams : Why They Succeed or Fail,2nd Edition, Oxford : Elsevier Butterworth-Heinemann, 2004

Recommended websites:

3.Asociación Española de Dirección y Desarrollo de Personas (AEDIPE):
Personnel Today http//
Diccionario de la Real Academia Española
European Computer Driving Licence (Spain)

* Guía Docente sujeta a modificaciones