![]() | Guía Docente 2024-25 MODELOS DE NEGOCIO EN LA WEB |
BASIC DETAILS:
Subject: | MODELOS DE NEGOCIO EN LA WEB | ||
Id.: | 30091 | ||
Programme: | GRADUADO EN INGENIERÍA INFORMÁTICA. PLAN 2008 (BOE 15/12/2008) | ||
Module: | TECNOLOGIAS WEB | ||
Subject type: | OPTATIVA | ||
Year: | 3 | Teaching period: | Primer Cuatrimestre |
Credits: | 3 | Total hours: | 75 |
Classroom activities: | 34 | Individual study: | 41 |
Main teaching language: | Inglés | Secondary teaching language: | Castellano |
Lecturer: | Email: |
PRESENTATION:
The subject is aimed at providing a practical understanding of the basic concepts of The Internet, Online Services, Electronic Commerce and a basic knowledge of the main technological elements that allow the development of online business. The course will introduce the student to the basic steps involved in the identification, design and promotion of e-commerce services. Students will learn about different types of e-commerce, the essential requirements to start an e-commerce service, the different possible solutions and the factors that will determine how customers will percive the service.
PROFESSIONAL COMPETENCES ACQUIRED IN THE SUBJECT:
General programme competences | G01 | Leadership capacity to be able to influence a group so they achieve some specific objectives collectively and efficiently. |
G02 | Innovative capacity to propose and find new and efficient ways to undertake any task and/ or function within the professional environment - highly motivated by quality. | |
G03 | Capacity to work in multidisciplinary teams to achieve common objectives, placing group interests before personal ones. | |
G05 | Capacity to adapt to different environments while being positive and optimistic, orienting your behaviour towards the achievement of goals. | |
G07 | Capacity to work flexibly and with versatility to adapt to the needs and requirements of the work situation. | |
G08 | Ability to communicate effectively about different matters in a variety of professional situations and with the different media available. | |
G09 | Capacity to make decisions impartially and rationally. | |
G12 | Capacity to undertake professional activities with integrity, respecting social, organisational and ethical norms. | |
Specific programme competences | E03 | Capacity to recognise the technical principles and apply the appropriate practical methods satisfactorily to analyse and solve engineering problems. |
E04 | Capacity to maintain an open mind to innovation and creativity within the framework of the engineering profession. | |
E05 | Capacity to assess the economic and business features of engineering activities. | |
E06 | Capacity to apply quality assurance processes to processes and products. | |
E08 | Capacity to communicate productively with clients, users and colleagues both orally and in writing, so as to pass on ideas, solve conflicts and achieve agreements. | |
E10 | Capacity to understand and assess the impact of technology on individuals, organisations, society and the environment, including ethical, legal and political factors, recognising and applying the pertinent standards and regulations.s éticos, legales y políticos, reconociendo y aplicando los estándares y regulaciones oportunos | |
E12 | Capacity to manage complexity through abstraction, modelling, 'best practices', patterns, standards and the use of the appropriate tools. | |
E15 | Capacity to understand and go along with the strategic objectives of the company where your are pursuing your professional career. | |
E17 | Capacity to identify and analyse user needs with the intention of designing effective, usable IT solutions which can be incorporated into the user's operating environment. | |
E18 | Capacity to identify and define the requirements to be satisfied by IT systems to cover the stated needs of organisations or individuals. | |
E20 | Capacity to undertake the detailed design of the components of a project (procedures, user interface, equipment characteristics, communications system parameters, etc.). | |
E23 | Capacity to design and implement security policies in order to preserve the integrity of the operational environment. | |
E25 | Capacity to analyse viability, design development plans, estimate resources, run and oversee the execution of software-intensive engineering projects. | |
E26 | Capacity to define and manage quality policies for IT and communications systems, applying quantitative principles based on metrics and statistics. | |
E27 | Capacity to write and maintain descriptive documentation of the origin, production and operability of IT systems. | |
Learning outcomes | R1 | Conocer los nuevos modelos de negocio en la web: B2B, B2C, B2G, B2E. |
R2 | Utilizar los actuales medios de pago y la seguridad en las transacciones de comercio electrónico. | |
R3 | Conocer los conceptos básicos de comercio internacional y estándares para el intercambio de información financiera, como XBRL. |
PRE-REQUISITES:
Basic knowledge on strategic management and marketing.
SUBJECT PROGRAMME:
Subject contents:
1 - Introduction |
1.1 - Introduction to E-commerce |
1.2 - E-Commerce business models and concetps |
2 - Technology Infrastructure for E-Commerce |
2.1 - E-Commerce Infraestructure: The Internet, Web and Mobile Platform |
2.2 - Building an E-Commerce Pressence: Web Sites, Mobile Sites and Apps |
2.3 - E-Commerce Security and Payment Systems |
3 - Business Concepts and Social Issues |
3.1 - E-Commerce Marketing Concepts: Social, Mobile,Local |
3.2 - E-Commerce Marketing Communications |
3.3 - Ethical, Social and Political Issues in E-Commerce |
4 - E-Commerce in Action |
4.1 - Online Retailing and Services |
4.2 - Online Content and Media |
4.3 - Social Networks, Auctions and Portals |
4.4 - B2B E-Commerce |
Subject planning could be modified due unforeseen circumstances (group performance, availability of resources, changes to academic calendar etc.) and should not, therefore, be considered to be definitive.
TEACHING AND LEARNING METHODOLOGIES AND ACTIVITIES:
Teaching and learning methodologies and activities applied:
BUSSINESS LAB
The purpose of the BL is to introduce students, from day one of their time in ADE, to the real world of business by working on identifying issues, creating solutions, developping contingency plans and applying their solutions to these real problems of working businesses.
These activities will have the ultimate purpose of developping students´ social and technical skills, their performance and providing them with a competitive advantage when faced with the labour market.
The activities will be very varied and will range from case work, visiting companies to attending seminars and helping to provide solutions to real business problems.
Students will have to attend a number of pre-planned activities that will be developped through the course year. Attendance will be required of all students in all activities planned for them and follow up, as well as grading of the activities, will be done by the students tutor, teacher and the Company representative they will work for. The grading will corresponde to a mínimum of a 10% of the mark of the subjects assessed.
Failure to attend all of these activities will carry a penalisation determined by the tutor and/ or teacher and reflected in the final mark.
Student work load:
Teaching mode | Teaching methods | Estimated hours |
Classroom activities | ||
Master classes | 20 | |
Practical exercises | 14 | |
Individual study | ||
Tutorials | 2 | |
Individual study | 4 | |
Individual coursework preparation | 5 | |
Group cousework preparation | 13 | |
Research work | 5 | |
Compulsory reading | 10 | |
Extra-curricular activities (visits, conferences, etc.) | 2 | |
Total hours: | 75 |
ASSESSMENT SCHEME:
Calculation of final mark:
Written tests: | 25 | % |
Individual coursework: | 15 | % |
Group coursework: | 25 | % |
Final exam: | 25 | % |
Class participation: | 10 | % |
TOTAL | 100 | % |
*Las observaciones específicas sobre el sistema de evaluación serán comunicadas por escrito a los alumnos al inicio de la materia.
BIBLIOGRAPHY AND DOCUMENTATION:
Basic bibliography:
LAUDON, Kenneth; TRAVER, Carol. E-commerce. Business. Technology. Society. 10/ E. New York: Prentice Hall, 2014. |
Recommended bibliography:
CHAFFEY, Dave, Digital Business and E-Commerce Management. Essex, FT Prentice Hall, 2014 |
GRALLA, Preston. How the Internet works (8th edition). Que Publishing, 2006. |
Recommended websites:
Adwords | adwords.google.com |
Design, Creativity and Innovation on the Internet | www.awwwards.com/ |
Harvard Business Review | http://hbr.org/ |
Information management | www.information-management.com/ |
Journal of Management Information Systems | www.jmis-web.org/ |
Libro blanco del comercio electronico | libroblanco.adigital.org/ |
Research on CRM | www.cio.com |
The Huffington Post | www.huffingtonpost.com/ |
Word of Mouth Marketing Association | womma.org/main |
* Guía Docente sujeta a modificaciones